With competition as fierce as ever online, it is no longer enough to create one or two campaigns for the purpose of promotion and then sit back and watch the leads roll in. You MUST have a strategy that looks at each stage of a buyer’s journey and targets them directly, personalising the way you interact with everyone from potential clients all the way through to advocates of your brand.

Once you’ve got that strategy in place however, it is so important to analyse your wins and losses, so you can be constantly improving and ahead of the game.

We’ve created this infographic to help your business better understand the buyer stages and their key measures for success when it comes to managing your client lifecycle journey.

planning lifecycle automation

If you have any questions about the points raised in this infographic, don’t hesitate to reach out to us here. And you can follow our social media (Facebook, LinkedIn, Twitter and Instagram) for more regular updates by clicking on the buttons in our header.

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Darren Jones

Author Darren Jones

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