How important is website design?
The design of your website can either make or break the business you are trying to deliver. It actually makes a difference to how your target audience views your business or company and can potentially turn them into your customers. As such, developing a website that has an impressive user interface will result in a much better conversion rate, which leads to better business and revenue. There are five core elements to a website that need to be carefully planned and executed well:
- Architecture and navigation
- Content and elements
- Brand uniformity
It’s time to change the perception of websites. A well executed website should be thought of as an asset and the development of a website should be a project that is prioritised and treated as an investment.
Every business is different. It is important to understand that every industry, market and audience interacts with digital differently. With this in mind, it is important for us to understand your clients and target audience. It is also imperative for us to understand your needs and vision for your business to make sure we deliver a solution that will create value for you and your clients. To do this effectively we need to allocate some time and energy to the discovery process. This is done through three main steps:
- Through consultation. We make it a priority to learn about you and your client’s needs, likes, dislikes, and any ideas they may have for the website before crafting a blueprint for development.
- Capturing the vision. Based on the information provided by you, and the research conducted into your target market demographics we design a prototype that is fit for purpose and engaging to your market.
- Clear Calls-to-Action. Depending on your audience demographic and interaction, our team creates effective and customised CTAs to maximise the likelihood of converting the prospect into a lead.