To attract new leads and prospects and retain your current clients, you need to be generating engaging material that can be interacted with on a daily basis.
This can be anything from shooting and editing videos or recording podcasts to writing a blog or a value adding document such as a checklist or e-book.
There are some things to keep in mind though when creating your own company content, and we can offer expert advice in these areas:
- Keeping your content consistent and on brand. We optimise whatever it is you’re sending out into the digital space with your company assets (logo, brand voice, design/style guide elements like font and colours). We can especially help in areas like animation, audio-visual quality and coherency of design for this.
- Adding created content to your social posting schedule. We will also use your social strategy to generate new content and ideas that add to your strategy, not interrupt it.
- Turning your value-adding documents (checklists, calculators, e-books etc.) into lead generation items for customers at each stage of their lifecycle journey.
- Surveys and EDM marketing to send to prospects and leads, adding to your lifecycle nurturing plan.
- Creating and reviewing your blogs and articles, targeting them for keywords to help with SEO and consulting experts to generate meaningful posts.
- Developing your content schedule in a way that distributes your content assets across a multitude of different platforms and social/digital channels. Getting your content in the right place at the right time to optimise engagement and traffic.