So we all know blogs are a great way to distribute plentiful and meaningful content to drive brand awareness, help with SEO, and complement the rest of your marketing strategy… However, we also know that actually finding the time to sit down and write said blog posts is a task that’s much easier said than done.
It’s hard to be creative on a timed schedule, and it’s even harder when your market area is so over-saturated with content that all seems to have been said before. This is why we’ve formed a five step plan for you to generate excellent blog post content for your brand with less time spent in the development stage, so you can focus on getting your words out there instead.
Step 1: Choose a topic
Now I know, coming up with new ideas that are actually worth sharing is a harder task than most in the content creation department. But there are actually easier ways to get your creative juices flowing than you think.
To take a look at building on your own past success, why not try a tool like Google Analytics, and take a look at your traffic report over the last 90 days or so? This will allow you to see the most popular content on your website with regards to how much it is socially shared, so you can create more of what you know works.
On the other hand, it might be a good idea to look into using a tool such as BuzzSumo or the like, where you type in a competitor’s URL and see which of their posts is gaining the most traction across the web. By looking at your target market’s social sharing habits in this way, you can stay ahead of trending topics and just get a broader scope of the content that’s already working out there.
Step 2: Find popular content
Another way you can use a tool like BuzzSumo or even Google Search itself, is to type in relevant keywords for your industry or previously chosen topic to find the most viral content in that area. You can search for exact matches by putting your search terms in quotation marks, or find broad match results without using them. This can help narrow down the relevancy of the content you’ll be shown.
Step 3: Write the headline
There are so many ‘formulas’ and templates out there that you can look toward to create the perfect headline. The most important thing amongst all of them is to be engaging, and hook your reader in. Most readers won’t even make it past the headline if it’s not something that wows them, so spend more time than you think is necessary on this step.
The list format seems overdone, but that’s only because it works. You can use something like ‘X Ways to [blank] Without [blank]’ or ‘X Things [influential person in your industry] Does to Achieve [desired result]’, OR ‘X Simple Steps/Tips to [content topic]’ (like the headline of this blog post).
Another solution is to ask a question that makes the reader think like ‘How Do You Really Know [blank]?’ or make them think they’re missing out on something if they don’t read. You could also use the simple ‘How To’. It answers its own question and it’s short and sweet.
Rule of thumb – don’t promise the secret to success in your headline, only to leave your readers disappointed with a lacklustre answer. Under-promise and over-deliver, always.
Step 4: Structure the post
Now you have a headline for your content, let’s structure the rest of the post. Try splitting it up into chunks.
- Introduction: A short hook that tells the reader what they’re about to learn and why they should keep reading.
- Subheadings: These are great for SEO purposes as they help Google know where to look, as well as your readers! Most people will skim the body text of a post to get to the good bits that interest them personally, so make sure they know where to find them with subheadings that stand out.
- Images: It’s a good idea to use at least one to keep the page visually appealing and engaging.
- Links: If you have similar content or you’ve sourced something, link it!
- Conclusion: Summarise and use a call-to-action…
Step 5: Call to actions
It’s always a good idea to put a CTA in at the end of your blog post. If a reader has just gone through all of that excellent information you’ve just supplied them with, there’s probably a few things they can do with it.
Ask your readers to share the blog post on their social media of choice (Facebook, LinkedIn, Twitter etc.) if they found it helpful. If you’re currently aiming for brand awareness maybe you could also ask them to like or follow your page there too. If you have an e-Book or other value adding material, put a download form or link in your conclusion. Leave your contact details so readers can ask questions about the new things they’ve learned, or link to some more similar content you already have that might answer things for them.
And that’s it! 5 steps to creating a blog post that will work for you and your readers. If you have any questions or would like to know more, get in touch here. And, if you’d like to share this article or keep track of any updates from RedEx Digital, follow us on social media through the links in our header.